Young millennials and gen Z (over 18yo) are busy with working on their careers or getting through their education, yet they are aware that their approach towards personal finance has the power to make or break their future. They want to make sound financial decisions and put their saved money to good use.
Create a safe and easy way for people to feel in charge of their finances and education about various finance topics.
Empathize & Define
Prototype & Test
Pain points and their different influence on the user's behaviour
I learned while designing this application, that while time (or lack of it) was mentioned by users as a key issue in managing their finances, they were even more concerned about the safety and security of their resources. This became clear when the users rejected the possibility to link their bank account to the application as they deemed such action unsafe. This has then constrained me to think about the matter differently and come up with solutions that would speed up the expense recording process.
Power of colours
While the app is designed for younger generations, it was important to keep the users' needs front and center. This then influenced the visual design, making sure the graphical part was not distracting the user from their main goals.